FBA – Fulfilment by Amazon – is a process whereby Amazon stocks a seller’s goods and lists them for sale at their site, as well as taking payment for orders and delivering goods to buyers.
Fulfilment by Amazon has led to some amazing stories of small ventures suddenly experiencing massive growth in sales, some by having Amazon fulfil orders for goods normally processed direct to buyers by people selling on Amazon and sometimes by sellers on other sites, such as eBay and Etsy, moving over to FBA.
A large number of sellers report much higher sales where buyers believe they are buying from a massive reliable company rather than from small and one person ventures. Buying direct through FBA simply increases buyer trust in the supplying company and increases the overall likelihood of making a sale.
There are other benefits for sellers, one of the biggest being that FBA lets sellers leave the entire task of promoting products and dealing with buyers and fulfilling orders to Amazon, while the seller focuses on more profitable tasks, like Amazon product sourcing, for example, and establishing themselves in alternative additional marketplaces.
Product owners can take holidays and time away from work without having to curtail their selling activities or tell potential buyers their deliveries might be delayed until the seller’s return. Using FBA, sellers can take as long as they wish away from business, as long as enough stock remains in Amazon’s warehouses to process orders.
Some people dislike dealing direct with buyers and potentially confronting difficult customers and suffering high stress levels. Using FBA, it’s Amazon that deals with buyers and enquirers and handles all communications and all problems.
FBA is incredibly easy to learn and put into action fast and lots of information and downloadable pdf reports are available from Amazon to help speed the process of starting up, learning about FBA, submitting products and making sales. And looking forward to a nice fat payment from Amazon at the end of each month.
But that’s just a little of what you need to know to make a success of this potentially incredibly profitable business called Fulfilment by Amazon. But it’s enough to make you keen to start a new income stream right away. You won’t be sorry you did.